Develop Business Skills for book biz; what to do?

You develop the skills as follows:

1. Trial and Error
2. Learn From Others
3. Look For Patterns

The skills to learn are:

1. Marketing
2. Sales
3. Customer Services
4. Accounting
5. Adaptability
6. Time Management
7. Determination
8. Resourcefulness
9. Creativity
10. Strategy

How to look at marketing:

Awareness > Leads > Prospects > Sales = Loyal Customers

Brand > Creator > Content > Build = Loyal Customers

• Marketing
• Accountability
• Squeeze Pages
• Opt-In Pages
• Email Follow Up
• Offers
• Memberships
• Loyalty Program
• Customer Specials

Awareness on:

• Google
• Blogging
• SEO
• YouTube
• Forums
• Social Media
• Influencers
• Think Outside The Box > Guest author a blog post on someone else’s site, guest on podcast, author a guest email newsletter, webinar, ebooks

Sales generation:

• Free trial offers
• Discounts
• Urgency

Look at your progress after 12 months, and take an inventory.

Classify your book:

1. non-performer books
2. mid-list books
3. take-off books / bestseller books

Identify the lowest hanging fruit:

• current trends
• outdated packaging
• past winners
• prioritize first-in-series

Spend 1-2 hours each week focusing on a backlist book and creating a plan of action:

• pricing
• taglines
• cover
• description
  • Do this to:
  • increase income
  • grow brand / exposure
  • generate leads
  • test everything

Focus on sales conversion.

100 clicks > 5 buys = 5% conversion

• Change blurb of a book first
  • Set baseline
  • Change one at a time

For change a blurb first.

First In Series
(longer series is better)

• Maximize conversions before running ads
• Learn as much as you can and test, test, test

Sales Checklist

• Plan ahead
• Publicize it
  • Ads
  • Social media
  • Newsletter
• Stealth sale for testing purposes

Do captive book matter

More income opportunities:

• Box Sets
• Special Editions
• Serialized Content
• Expanded Distribution
• Audio Content
• Foreign Language (non-English)

Lead Generation

Email address for a free book (via a book funnel)

Give every genre its own pen name.

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Nathalie M.L. Römer